ESC Marketing Solutions

Strategy for industries where every move is regulated, public and high‑stakes.

We advise lottery operators, product teams, brand owners, campaigns and organizations on brand licensing, strategic communications, governance and events that move the needle.

Areas of expertise

Nine practice areas, one strategic partner — connecting commercial opportunity, brand partnerships and public trust.

A player scratching an instant lottery ticket
01

Lottery

Market entry, retailer networks, game portfolio strategy and responsible-play programs for state and private lotteries.

Lucky Lounge — retro-styled game brand concept with a saguaro cactus and star sparkles
02

Product Development

From concept to launch — game design, portfolio planning and player experience for regulated products.

Powerball Playoff drawing machine filled with red lottery balls on a stage in front of a NASCAR-branded screen
03

Brand Licensing

Brand partnership strategy, licensed product opportunities and brand stewardship — connecting intellectual property with the right products and audiences.

Microphones and reporters at a press conference
04

Strategic Communications

Corporate positioning, stakeholder engagement, media relations and crisis response — aligning the message with business goals and public trust.

A speaker addressing an outdoor political gathering with American flags
05

Politics

Campaign strategy, public affairs, coalition building and policy advocacy.

Colorful Easter eggs on the White House lawn with families gathered for the Easter Egg Roll
06

Events

Conferences, launches, galas and stakeholder summits — planned and delivered end to end.

Arizona State Capitol with American and Arizona flags
07

Governance

Board-level advisory on compliance structures, responsible-play frameworks and regulatory readiness.

Microphone in sharp focus before a seated conference audience
08

Public Speaking

Keynotes, panels and conference sessions — turning complex ideas and organizational messages into talks that land with any room.

A hiker silhouetted on a mountain summit at sunrise overlooking distant peaks
09

Innovation Leadership

Emerging formats, new-market entry and innovation roadmaps — guiding teams from early concept to a launched, defensible advantage.